What a good idea!
With the slogan “Lease a Jeans – Earth Wants Your Jeans Back”. Mud Jeans is trying to raise money on Kickstarter to create a rental system for these jeans. All returned jeans are recycled.
Why? Recycling diminishes the amount of waste, water and consumption of raw materials.
This is a circular economy project – we need more of them.
…but they could have had better photos!